Since its debut in the ’70s, the adidas Superstar trainer has stood for style. With an ethos rooted in inclusivity and fun, London-based brand always do what you should do, uses the iconic aesthetics of the adidas Superstar sneaker as a vehicle for their message. Featuring custom art, bold pops of color, a nod to their home of New Zealand and personalized design touches from sole to laces, the Superstar ADV x always features a synthetic leather upper with reflective details and a molded EVA sockliner for support and comfort. With a vibrant and playful design point of view, always’ emphasis on community and friendship shines through.