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A Kyiv Studio Stakes Its Wager on the Vertical Drama

Television was not how Holywater started out. The business was founded in Kyiv, Ukraine, in 2020 by Bogdan Nesvit and Anatolii Kasianov, and its portfolio even now reads more like a mobile entertainment laboratory than a streaming network. My Drama shares the portfolio with My Passion for books, My Muse for AI and FreeBits. That Dragon Tamer drama breadth is telling, because it describes a company that sees video as one consumer product among several rather than its entire identity. Eventually, the company bet on the vertical drama, a format that originated in China as duanju and is shot 9:16 for an upright phone. For a small Ukrainian firm, this was a daring market to enter, since the genre’s biggest names were supported by Chinese and Singaporean groups.

Spring 2024 and the Debut of the My Drama App

The My Drama app launched in spring 2024, but the exact date hinges on which record you trust. According to TechCrunch, the launch happened in April, whereas Google Play shows March 13, 2024, and the App Store shows May 9, 2024. Those store dates indicate that Android launched first, with the iPhone version arriving about two months later. From the start, the slate relied heavily on the genre’s best-loved tropes. Most of what you need to know about the mood is clear in the first titles such as The Shy Beauty and the Billionaire Beast and Love Captive to a Mafia Boss. It was not the stories themselves that eventually made the studio stand out, but the collaborator it would soon be producing them with.

Fox, $22M in Funding and a Webby Win

October 2025 was the month My Drama stopped being a startup curiosity. Fox Entertainment acquired an equity stake in Holywater, in a deal that included a pledge to produce more than 200 vertical titles over two years. Three months later, in January 2026, Holywater raised $22M in a funding round led by Horizon Capital. Fox-produced titles on the service include Billionaire Blackmail, Bound by Obsession and My Heart’s Offside. A Webby Award for Best Streaming Service from 2025 also belongs to the company, which shows off it on its App Store listing. Those milestones, taken together, give My Drama a rare advantage that few rivals can claim: a major American studio acting as both shareholder and producer.

My Drama at a Glance

For anyone who only has a minute, the table below gives the short version of the story. It collects the ownership, legal, platform and pricing details that matter most to a new viewer. Prices are the ones displayed in the US App Store as of September 2026. They differ by country, platform and promotion, so read them as a rough guide rather than a quote. The legal entity you sign up with depends on where you live, which is relevant if you ever need to contest a charge. On Google Play, the source of the install figure, the app shows 5M+ downloads.

What Watching on My Drama Feels Like

The central experience is the one the entire category is built on. Episodes are vertical, framed for an upright phone, and in this genre they generally last a minute or two before a cliffhanger nudges you on to the next one. Series often run anywhere from 20 to 100 episodes, so a single story can silently swallow an evening in bite-sized pieces. What truly sets this drama app apart is the range of screens it supports. In addition to iPhone, iPad and Android, it is listed for Apple TV on tvOS 18 or later and for Vision Pro. That big-screen option is rarer than you might expect, since ReelShort’s App Store listing, for comparison, shows no Apple TV version at all. Although a 9:16 frame will never fill a widescreen TV, the option turns a solo phone habit into something a couple can watch together.

On the content side, the catalog mixes Holywater’s own early productions with the growing Fox slate. Titles like Billionaire Blackmail and Bound by Obsession demonstrate that the Fox releases stay close to the genre’s established formula. Here, the candid caveat is scale. The app displays 5M+ installs on Google Play, a small fraction of the 100M+ that ReelShort, DramaBox and ShortMax each list. That gap puts My Drama in 2026 as a well-financed challenger rather than the category leader.

What My Drama Costs in 2026: Plans and Prices

Of the three ways Holywater sells access, the weekly pass carries the key figure. About $19.99 a week is what “My Drama: Full Access” costs in the US App Store as of September 2026. The weekly passes from ReelShort, ShortMax, DramaWave and GoodShort are listed at about the same price in the same store, which places My Drama on par with them. Coin packs, which unlock individual episodes, cost from around $4.99 to $24.99. Lighter viewers have cheaper entry points than the full pass, since a separate Premium tier is listed at about $4.99 to $9.99. The weekly subscription renews automatically until you cancel it, like its rivals’ plans. Country, platform and promotion all affect prices, so the figure on your own device may differ. Four renewals of a $19.99 weekly pass total around $80 a month, so do the math before you commit.

Before You Pay: Terms Worth Knowing

The fine print in My Drama’s terms of use merits more attention than most viewers give it. Every coin purchase is final, which means no easy refund if a series lets you down after you unlock it. A balance you ignore for a year can simply vanish, because coins are forfeited after 12 months of inactivity. Purchases made on the web are described as non-refundable except where the law requires otherwise. A 14-day right of withdrawal covers viewers in the EU and UK, reflecting the consumer rules in those markets. The most important point of all: the terms state plainly that deleting the app does not cancel your subscription. iPhone owners cancel under Settings, then their name, then Subscriptions, whereas Android users go through the Subscriptions menu in Google Play. Refunds for store purchases are processed by Apple or Google, not by Holywater.

It is also useful to know exactly who sits on the other side of the contract. Everyone outside the US contracts with Holy Water Limited in Nicosia, Cyprus, while US users contract with XOLY LIMITED, a Delaware company. One more warning applies here as much as to any vertical drama app. Sites promising modded APKs, unlimited coins or free coin generators are unofficial, and they are not a safe way to watch anything. When the price feels too high, the right step is cancelling the pass; do not hunt for a hack.

Verdict: A Challenger With Hollywood in Its Corner

By install counts, My Drama is not close to being the largest vertical drama app. What it has instead is an unusual combination: a Kyiv founding story, a Fox equity partner signed up for more than 200 titles, fresh funding from January 2026 and a Webby on the shelf. The practical benefit for viewers is Apple TV support, something ReelShort, for one, does not list. The catch remains the same one that dogs every rival: a weekly pass of roughly $19.99 that renews quietly in the background. If you simply want the largest claimed library, ShortMax, with its 50,000+ dramas, is the more obvious choice. If you want Fox-produced romance and the option to watch on a television, the My Drama app earns a place on your home screen. Whichever you choose, create a reminder on the day you subscribe and cancel through your store account instead of trusting the delete button.